HOSTMilano 2019: record edition

Record edition for the 41st edition of HostMilano: over 200 thousand visitors

The last edition of HostMilano, a fair that confirms itself as an international hub for the hospitality sector, has been closed for a few days.

More than 200,000 people attended the event days, from 18 to 22 October. International participations were received from 171 countries, increasing the general foreign presence by 40%. There are buyers arriving even from faraway places, for example from the Fiji Islands and Nicaragua. Spain, Germany, France, the United Kingdom, Switzerland, the USA, China, the Middle and Far East are also the masters of this 2019 event.

On the occasion of HostMilano, the Milan Rho exhibition center hosted 2,249 exhibiting companies, including Italian and international. The focus is on the future of hospitality and how to best meet the new habits of living "away from home". It becomes essential to redesign the spaces in which people can stay and enjoy food and drink in the moments when they are away from their homes, this has led the brands present in the sector to redesign the bar counters, patisseries, ice cream parlors, the corners of refreshment in a minimal, functional, technological and ecological perspective, which are beautiful to experience, to see and even to photograph, given the new habits of new digital professionals. Wood is certainly the most proposed material and coating, thanks also to the 3D effects obtained by new technologies.

Among the innovations presented are the new multi-function ovens with touch screens and integrated systems for complex activities and data processing, new equipment capable of generating circular economy, processing organic waste, directly in “out of home” environments.

HostMilano is, as always, also flavors and aromas of tasty and innovative recipes, in fact entering some pavilions you could not resist the call of the culinary proposals, some stands and the chefs called to attend, with their creative ideas, the shows cooking. The schedule of events was very rich and saw more than 800 events on stage.

Sustainability and technologies 4.0, such as the inclusion in the productions and activities of Artificial Intelligence and the Internet of Things, were the most popular themes, for which experts and consultants from all over the world flocked.

The next appointment with HostMilano is already on the calendar and is set for the dates 22-26 October 2021.

Alberta Barbagli

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