'Beer Attraction 2019 great success with the public and exhibitors'

Attendance Boom for Beer Attraction: over 32 thousand visitors​

the fair that highlighted beer, drinks and food for the Ho.Re.Ca. has closed a record edition, reaching a goal that has marked + 40% attendance compared to the previous appointment.

The focus was on the novelty 2019, namely the launch of the new "Beer & Food Attraction" brand that will be staged from next 2020. The press also responded well with a presence of 247 journalists and bloggers, both Italian and esters.

Over 32 thousand visitors have visited 600 exhibiting companies' stands from 10 countries, including Belgium, Spain, Austria, France, Great Britain, the Czech Republic, the United States, Canada, Poland and Germany. The common goal is to push their commercial relations to expand on the Italian territory.

Fifth edition of Beer Attraction and new award for Beer of the Year, the Prize went to Mukkeller, Marche's craft brewery. The competition is organized by Unionbirrai and has seen a jury of 100 experts including Italians, Europeans, Americans. No less than 1994 beers were produced by 327 producers, organized into 41 categories.

Among the novelties of this edition is the presence of the Brewers Association, an association of the United States that is the spokesman of 5,000 producers of craft beers. The association has recounted the new American trends related to environments and new consumption requests.

During the fair the eighth appointment with the International Ho.Re.Ca Meeting was held, which saw the participation of over 1,000 people. The event is organized to discover trends, movements and solutions of the "fuoricasa". The conference showed how it is now necessary to create a union of intentions and vision among exhibitors, distributors and producers, in order to increase their skills, professionalism and the sharing of values. The Ho.Re.Ca sector, which actually enters the Beer & Food Attraction exhibition next year, produced a value of almost 3 billion euro in 2019.

Alberta Barbagli

This translation was made with google translate