Beer Attraction 2019

Date: February 18, 2019 | Category: Food products
Beer Attraction 2019

BEER ATTRACTION opens to food since 2020 under a single brand "BEER & FOOD ATTRACTION"

BEER ATTRACTION, the international trade fair for beer specialties, craft beer and food for the Ho.Re.Ca sector, which will end on 19 February, is currently underway. The event unites in fact two brands, BEER ATTRACTION and FOOD ATTRACTION.
Surely the fair has become a point of reference and in this fifth edition shows off the best, already anticipating the movements for the next round of 2020.

Today more than 600 exhibitors are exhibited at the fair, with their initiatives and proposals, to satisfy all the professional operators of the food service. Among the companies on show there are craft breweries from all over Italy and beyond, and under the brand "FOOD ATTRACTION" the whole food chain for the Ho.Re.Ca.

The fair has grown considerably if we think that the pavilions today have gone from 7 to 10, involving partner brands of the event, including Unionbirrai, FIC Italian Federation of Chefs, CAST Alimenti, Italgrob, ICE Agency.

The entire world of beer reaches a turnover of 8.6 billion euros. The Ho.Re.Ca. channel it is part of this result, as hotels, restaurants, bars, pubs and pizzerias account for 41% of beer consumption and generate 75% of the revenues of the Italian brewery sector. At the end of 2018 in Italy counted 667 craft breweries and 8-388 brands of specific craft beers produced on the Italian territory.

The real novelty of BEER ATTRACTION is the launch of the connotation of the next exhibition, the one set for 2020. In this new occasion the event is presented under a single brand "BEER & FOOD ATTRACTION", the show dedicated to beer and food out home, just to emphasize the connection between the craft beer production sector and its consumption, and not only, in the Ho.Re.Ca.

Abroad has responded well in this edition, as regards the exposure and participation of international brands. In fact, there are German, US, Spanish brands and companies, as well as companies from Austria, Poland, Great Britain, the Czech Republic and Canada. Great entry also for the colossal American Brewer Association, an association that includes almost 5,000 names of craft beer producers.

Alberta Barbagli 

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(This translation was made with google translate)

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