MARCA 2019: at the 15th edition

Date: January 14, 2019 | Category: Food products
MARCA 2019: at the 15th edition

MARCA 2019: focus on the packaging of Distributor Branded Product and Traceability
The new edition of Marca by BolognaFiere is coming to Bologna. The International Exhibition which is dedicated entirely to the products of the Distributor's Brand opens on January 16th and takes place for two days.

This 15th edition presents a new layout, expanding the exhibition section to 4 pavilions instead of 2. The two pavilions added are the newly reconstructed spaces of the Bologna exhibition center, brighter, with improved refreshment areas, are spacious and have greater comfort for visitors and exhibitors.
Marca, the only Italian trade fair in the sector, is organized in synergy with the Association of Modern Distribution (ADM) and is positioned as the second European fair for the reference market.
The event is oriented to the commercial brand, on display the leaders of the GDOe of the DO and the main teaching brand of the distributor.
Brand is not just an exhibition, it is also a meeting, knowledge and seminars for in-depth study and training on new trends in the sector, on technological solutions and on development possibilities.

The focal theme of this edition is certainly the packaging, intended as a true identity of the product also as traceability and as a support to sustainability. In fact, there are more and more original proposals that offer the eco-friendly packaging sector an aid to the circular economy of re-use. During the opening ceremony there will be a conference that will open these themes, the title of the intervention is "Food safety, traceability and quality". Following the most focused conference by the name "Packaging and innovation: methods, brands, markets" set for the first day of the fair.

As in any self-respecting fair, of course, you can not miss the fixture with the award for the best product presented. In this case it is the ADI Packaging Deisgn Award, which will evaluate the best packaging proposals during the event.


Alberta Barbagli

GO TO THE EVENT DETAILS

This translation was done using Google Translate


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