Big Buyer 2018: from 21 to 23 November

Date: 9 novembre 2018 | Category: Furnishing and supplies
Big Buyer 2018: from 21 to 23 November

In an increasingly digital world, stationery does not lose its appeal, indeed it will grow by 2020

In Bologna, in November, we take stock of the stationery market, and its role in an epoch-making moment in which digital progresses.

The players in this sector, which includes stationery, office, school, party, toy, creativity come together for Big Buyer, an increasingly international fair that aims at networking and updating.

This year the event is scheduled from 21 to 23 November.

During 2017, important numbers were achieved for the growth of this event, ever more solid and oriented towards new commercial outlets. In fact, 280 exhibitors at the last edition and visitor numbers exceeded 7,000. The fair focuses on strategic issues, in support of stationery shops, retailers, so that small businesses can retain their customers, through the use of innovative digital applications and tools. The fair unites industry leaders who bring training sessions and updates to the event. So it is not just an exhibition of objects and solutions for the office, but also an important point of growth and development for their business.

Today Big Buyer is increasingly international, in fact, foreign exhibitors have increased by 18% and last year's visits came from 24 different countries, including European and non-European countries.

The fair is also known for its B2B character that guarantees the satisfaction of exhibitors, in fact visitors mainly play decision-makers.

It is certainly the best time to explore issues related to the increasingly 4.0 activities that stationers are called to do. Starting from advertising on social networks, tools and management of work, to chats to retain their customers. In this regard, on Thursday 22 November we will talk about "Smart Working and new work dynamics" during one of the conferences set for the event. The theme will then be analyzed in the afternoon with "Progetto Retail: expreience 4.0 for the sales point".

Do not miss appointments and workshops set to understand how to set up a "window that communicates" and how to set up electronic invoicing, which will become mandatory from 2019.

Thanks to the increase in literacy and school enrollment it seems that by 2020 the global stationery market will increase to over 226 billion dollars.

If you think about it, stationery, takes us from school to work, in every area of our lives, despite the increase in technology.

Alberta Barbagli

This translation was done using Google Translate


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